Red

RED – USER DATA

RED USER

DAILY EXPOSURES

mainstream user

%

USER IS FEMALE

RED・MARK MY LIFE

RED, also known as Xiao Hong Shu(小红书), one of the largest and fastest growing application combines 3Ss : Sharing , Searching , Shopping

The app allows users and well-known personalities to post and share product reviews, travel blogs and lifestyle stories via short videos and photos. RED also operates RED Mall, which sells international products to Mainland Chinese users.

Founded in 2013, RED has transformed into a killer application among the Gen Z, where it contains information of almost all the products/services within the China market through user-generated content.

An all-in-one app platform that generate sales from creating demand to closing deals with 200 million+ users.

RED USER

89% a female, and has become a mainstream user in the community after 90s and 95s.

RED COMMUNITY – HOT TOPIC

Hot topics in the RED community: food, travel, fashion, skincare, etc.

RED – PROMOTION STRATEGY

experience KOL to sharing, improve product goodwill.

Schedule KOL to share with the store

Three Secrets Behind Viral Brands

Topic Creation
Sharing・Pageviews

Renowned Influencer

Public Opinion
Interactivity

Popular Influencer

Bandwagon Effect
Everyone Talking About It

Mass Market Users

Any Ideas? Custom Made Viral Topics

RED

make an inquiry for RED promotion service.
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