RED – USER DATA
USER IS FEMALE
RED・MARK MY LIFE
RED, also known as Xiao Hong Shu(小红书), one of the largest and fastest growing application combines 3Ss : Sharing , Searching , Shopping
The app allows users and well-known personalities to post and share product reviews, travel blogs and lifestyle stories via short videos and photos. RED also operates RED Mall, which sells international products to Mainland Chinese users.
Founded in 2013, RED has transformed into a killer application among the Gen Z, where it contains information of almost all the products/services within the China market through user-generated content.
An all-in-one app platform that generate sales from creating demand to closing deals with 200 million+ users.
89% a female, and has become a mainstream user in the community after 90s and 95s.
RED COMMUNITY – HOT TOPIC
Hot topics in the RED community: food, travel, fashion, skincare, etc.
RED – PROMOTION STRATEGY
experience KOL to sharing, improve product goodwill.
Schedule KOL to share with the store
Three Secrets Behind Viral Brands
Everyone Talking About It
Mass Market Users
Any Ideas? Custom Made Viral Topics